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Digital Marketing

Google Ads – Beginner to Advanced

Description About Course

Master the art of running high-performing ad campaigns with Skill Certi’s Google Ads – Beginner to Advanced Certification Course.
This 6-module, hands-on program takes you from the fundamentals of search marketing to advanced campaign management, keyword research, ad creation, and performance analytics.

Whether you’re a complete beginner, a small business owner, or a digital marketing professional looking to upskill, this course provides you with the tools, insights, and strategies to create, optimize, and scale winning ad campaigns on Google.

By the end of this course, you’ll be ready to launch and manage live campaigns, interpret performance metrics like a pro, and earn a Skill Certi certificate that validates your expertise in Google Ads. You can also get listed in "Skill Certi Job Placement Opportunity", where Skill Certi helps you find your dream job.

🎯 Learning Objectives

By completing this course, you will be able to:

  • Understand the complete Google Ads ecosystem and its role in digital marketing.
  • Conduct strategic keyword research using professional tools.
  • Craft persuasive ad copy that drives conversions.
  • Build, manage, and optimize multiple types of Google Ads campaigns.
  • Identify and target high-value audiences effectively.
  • Analyze campaign performance using data-driven insights and KPIs.

🗓️ Course Duration:

4 Weeks (6 Comprehensive Modules)
Mode: Online / Self-Paced / Instructor-Led Options Available

💼 Who Should Enroll?

  • Students and professionals entering digital marketing
  • Business owners looking to promote their brand online
  • Marketing agencies expanding their paid advertising services
  • Freelancers and entrepreneurs offering ad management services

🧾 Certification

Upon completion, there will be a Computer Based Test (CBT). After qualifying the CBT, you will receive the Skill Certi Professional Certification in Google Ads, verifying your competence in planning, launching, and managing successful Google Ads campaigns.

Certificate Includes:
✅ Candidate Name
✅ Skill Certi Seal & Unique Verification ID
✅ Instructor Signature
✅ Completion Date

💡 Key Highlights

  • 6 comprehensive modules
  • 100% practical learning
  • Real-world case studies
  • Leading to "360 Advance Digital Marketing Certification"
  • Job placement opportunities
  • Downloadable templates & resources
  • Certificate of Completion

🚀 Career Outcomes

After certification, you can confidently work as a:

  • Google Ads Specialist
  • Digital Marketing Executive
  • PPC Manager
  • Performance Marketing Analyst
  • Freelance Campaign Strategist

Course Outline

Module 1: Introduction & Foundations

Duration: 1 Week

Topics Covered:

  • What is Google Ads and why it matters
  • SEM vs SEO – Understanding the difference
  • Google Ads ecosystem overview
  • Setting up your first account
  • Navigating the Google Ads interface
  • Understanding campaign hierarchy (Account > Campaign > Ad Group > Ad)
Module 2: Introduction to Keyword Research

Duration: 1 Week

Topics Covered:

  • What are keywords and how search intent works
  • Using Keyword Planner, SEMrush, and Google Trends
  • Short-tail vs Long-tail keywords
  • Understanding match types (Broad, Phrase, Exact, Negative)
  • Building keyword groups (SKAGs)
  • Keyword optimization for budget efficiency
Module 3: Ad Copywriting Principles

Duration: 1 Week

Topics Covered:

  • Components of a Google Ad: Headline, Description, URL
  • Writing attention-grabbing headlines
  • Emotional triggers and persuasive writing
  • Responsive Search Ads (RSAs) best practices
  • A/B testing your ad variations
  • Landing page alignment and conversion intent
Module 4: Campaign Types

Duration: 1 Week

Topics Covered:

  • Search campaigns vs Display campaigns
  • Video, Shopping, Discovery, and Performance Max campaigns
  • Smart campaigns and automation
  • Geo-targeting and ad scheduling
  • Budgeting and bid strategies
  • Campaign optimization and management
Module 5: Audience Types

Duration: 1 Week

Topics Covered:

  • Understanding audience intent
  • Demographics and custom audiences
  • Affinity, In-market, and Remarketing audiences
  • Lookalike audiences and Customer Match
  • Audience layering for precision targeting
  • Case studies and examples
Module 6: Key Metrics & Optimization

Duration: 1 Week

Topics Covered:

  • Key performance metrics (CTR, CPC, CPA, ROAS, CVR)
  • Conversion tracking setup with GA4 and Google Tag Manager
  • Using Google Ads Reports and Analytics
  • Understanding Quality Score
  • Smart bidding and automated optimization
  • Creating performance dashboards in Google Data Studio