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Digital Marketing

Bing Ads – Beginner to Advanced

Description About Course

Master the art of running high-performing ad campaigns on Microsoft Bing with Skill Certi’s Bing Ads – Beginner to Advanced Certification Course.
This 4-module, hands-on program takes you from the fundamentals of Bing Ads to advanced campaign management, ad creation, bidding strategies, and performance optimization.

Whether you’re a beginner, a small business owner, or a digital marketing professional, this course equips you with practical knowledge and skills to launch, manage, and optimize campaigns effectively on Bing.

By the end of this course, you’ll be able to create profitable campaigns, track performance metrics, and make data-driven decisions — earning your Skill Certi Professional Certificate in Bing Ads.
You can also get listed in “Skill Certi Job Placement Opportunity,” helping you find relevant career opportunities in digital marketing.


🎯 Learning Objectives

By completing this course, you will be able to:

  • Understand the Bing Ads ecosystem and its advantages over other platforms.
  • Navigate the Bing Ads interface and account structure confidently.
  • Create, test, and optimize compelling ad campaigns.
  • Implement bidding strategies to maximize ROI.
  • Track, analyze, and improve campaign performance using advanced reporting tools.

🗓️ Course Duration:

3 Weeks (4 Comprehensive Modules)
Mode: Online / Self-Paced / Instructor-Led Options Available


💼 Who Should Enroll?

  • Students and professionals entering digital marketing
  • Small business owners looking to advertise online
  • Marketing agencies expanding PPC services
  • Freelancers managing paid campaigns
  • Digital marketing professionals seeking platform diversification

🧾 Certification

Upon completion, there will be a Computer-Based Test (CBT).
After qualifying the CBT, you will receive the Skill Certi Professional Certification in Bing Ads, verifying your proficiency in planning, launching, and managing successful Bing Ads campaigns.

Certificate Includes:
✅ Candidate Name
✅ Skill Certi Seal & Unique Verification ID
✅ Instructor Signature
✅ Completion Date


💡 Key Highlights

  • 4 Comprehensive Modules
  • 100% Practical Learning
  • Real-world Bing Ads Examples
  • Leading to “360 Advanced Digital Marketing Certification”
  • Job Placement Opportunities
  • Downloadable Templates & Resources
  • Certificate of Completion

🚀 Career Outcomes

After certification, you can confidently work as a:

  • Bing Ads Specialist
  • PPC Executive
  • Paid Media Analyst
  • Digital Marketing Executive
  • Freelance Campaign Strategist

Course Outline

Module 1: Introduction

Duration: 0.5 Week

Topics Covered:

  • Introduction to Bing Ads and Microsoft Advertising
  • Benefits of advertising on Bing
  • Overview of the Bing Ads ecosystem
  • Understanding the Bing search audience
  • Bing Ads terminology and campaign types
  • Setting campaign objectives and goals

Module 2: Deep Dive into UI & Structure

Duration: 1 Week

Topics Covered:

  • Bing Ads dashboard walkthrough
  • Account, campaign, ad group, and ad hierarchy
  • Creating and managing multiple campaigns
  • Using shared library, audience lists, and negative keywords
  • Setting up tracking and conversion goals
  • Organizing campaigns for performance tracking

Module 3: Bidding & Ad Creation

Duration: 1 Week

Topics Covered:

  • Writing high-converting ad copy
  • Responsive Search Ads and Expanded Text Ads
  • Selecting ad extensions and sitelinks
  • Manual vs automated bidding strategies
  • Keyword targeting and match types
  • Budget allocation for campaigns
  • A/B testing ads for performance

Module 4: Optimization & Reporting

Duration: 0.5 Week

Topics Covered:

  • Understanding Bing Ads metrics (CTR, CPC, CPA, ROAS)
  • Conversion tracking and analytics setup
  • Performance reporting and dashboards
  • Optimization strategies for keywords, ads, and audience targeting
  • Automated rules and campaign management tips
  • Scaling campaigns while maintaining ROI